Additions Include Podcasts from SHOWTIME Sports boxing analyst Paulie Malignaggi, WWE’s Booker T, Former New Jersey Nets player Jayson Williams, Actress and Author Marilu Henner, “Style Scouting” with ELLE Style Correspondent Alia Ahmed-Yahia, “Vanderpump Rules” Star Stassi Schroeder and More
CBS RADIO and CBS Local Digital Media today announced the addition of new Podcasts to its Play.it® podcast network including podcasts from SHOWTIME Sports boxing analyst Paulie Malignaggi, ELLE Style Correspondent Alia Ahmed-Yahia, and five-time TED.com speaker Julian Treasure. Launched in January, Play.it offers more than 400 premium content podcasts by bringing together digital-exclusive programming from major brands and publishers as well as content from CBS RADIO shows on demand.
“Podcasts are an extremely compelling medium in today’s always-on, always-movng culture,” said Ezra Kucharz, President of CBS Local Digital Media. “By bringing more talent across myriad interests to Play.it we hope to satisfy people’s needs across every category – news, sports, comedy, entertainment and culture – while also making it simple for them to find new podcasts to enjoy across platforms.”
Play.it’s focus on premium podcast content spans every major category, including news & information, sports, entertainment & lifestyle, comedy, health & wellness, business, culture, and more. New Play.it Podcasts include:
Play.it also offers podcasts from CBS RADIO’s Boomer Esiason & Craig Carton, Carson Daly, and Kevin & Bean, as well as well-known web personalities like Tom Joyner, Jeffrey Hayzlett, former WWE Champion Taz, in addition to content from leading news, lifestyle, sports and media brands including 48 HOURS, 60 MINUTES, CBS Sports Radio, Deadspin, Simon & Schuster and Foursquare.
Play.it is advertising supported and uses the latest in dynamic ad insertion technology as well as native and sponsorship advertising. Brands are able to buy campaigns across platforms in a simple one-stop-shop manner including over-the-air, live streaming and podcasts. Additionally, brands are able to deliver targeted messaging to specific fans of a particular show or across the entire network of hundreds of programs.
For more information, visit Play.it.
About CBS RADIO
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 70 million consumers nationwide each week. As a part of CBS Corporation, the division owns 117 radio stations in 26 markets – including all of the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information on CBS RADIO, please visit www.cbsradio.com.
About CBS Local Digital Media
Combining the assets of CBS’s owned television and radio stations, CBS Local Digital Media brings together the most trusted brands in media offering visitors a truly “local” experience. Two dozen major market-specific portals, music and lifestyle websites, apps and local commerce platforms take an active role in reaching more than 65 million unique monthly consumers with extensive coverage of news, traffic, weather, sports and entertainment, as well as CBS Local Offers, Best of Guides and business directories. Live audio and video streams and a library of on-demand content from all CBS local stations are available allowing consumers to experience award-winning original programming whether at home, the office or on the go.