John Vilade has been named Vice President, National Digital Sales, for CBS Local Media, it was announced today by Anton Guitano, COO of CBS Local Media. Vilade will lead sales development and strategy for CBS’s digital assets associated with its owned television and radio stations. The appointment is effective immediately.
In this new role, Vilade will work directly with the executives in charge of sales for CBS Television Stations (Jim Sullivan), CBS RADIO (Michael Weiss) as well as CBS Local Digital Media President Ezra Kucharz in order to create and maximize opportunities for advertisers and drive revenue growth.
“John is a well-respected executive with a deep understanding of how to build successful client and agency relationships by offering marketing and advertising solutions that resonate with brands and consumers,” said Guitano. “We are thrilled to have someone of John’s caliber leading our digital sales efforts, capitalizing on the significant reach and scale of our portfolio of assets.”
CBS Local Digital Media combines the assets of CBS’s television and radio stations to create more than two dozen major market specific portals featuring extensive coverage of news, traffic, weather, sports and entertainment headlines; leading music and lifestyle websites, including Radio.com and its variety of live and on-demand audio and video content, and Eventful, the destination for events discovery, communication and personalized recommendations; mobile apps and local commerce platforms, as well as CBS Local Offers, Best-Of Guides and business directories.
More than 75 million unique consumers interact with CBS Local Digital Media properties on a monthly basis.
With more than 20 years of successful broadcast and digital media advertising sales and business development experience at Hulu, NBC Universal, Discovery Networks and the Weather Channel, Vilade joins CBS Local Media from News Distribution Network, where he was Executive Vice President, National Advertising Sales since December 2013. There, he led sales for the largest online video syndication platform in the U.S. reaching an audience of nearly 50 million unique viewers and generating video streams in excess of 500 million. Prior to that, Vilade was Vice President, National Advertising Sales – Eastern & Central Regions for Hulu, a leader in premium online digital video for consumers.
Vilade also was Vice President, National Advertising Sales Business Development for the Discovery Networks from 2007 through 2009, which sold across Discovery’s portfolio of 11 domestic cable television networks and digital video properties. He joined Discovery from NBC Universal, where he was a Vice President in their Strategic Partnership Group, representing national ad sales for all of the assets of NBC Universal.
Additionally, Vilade has experience in a variety of sales and account manager position at the Weather Channel, CNBC.com and NBC Networks Distribution.
Vilade is a graduate of Baylor University where he received a Bachelor’s degree in telecommunications and marketing, and a Master’s degree in communication studies.