Chad Fitzsimmons has been named Vice President, Music Initiatives, CBS RADIO, it was announced today by Chris Oliviero, Executive Vice President, Programming, CBS RADIO. Based in Los Angeles, Calif., Fitzsimmons will be responsible for the creation and execution of the division’s marquee concert series, including annual flagship properties such as WE CAN SURVIVE and THE NIGHT BEFORE. He has served as Director, Music Initiatives for the division since 2013. The appointment is effective immediately.
“The exponential growth and critical acclaim that our national events have experienced over the last few years is a direct result of Chad’s vision and passion for the unique and powerful marriage of radio and the music industry,” said Chris Oliviero, Executive Vice President of Programming, CBS RADIO. “Today’s announcement recognizes the significant leadership role he plays and will continue to play as we strengthen the bond between our stations, listeners, clients and of course, artists.”
In this role, working with Michael Martin, Senior Vice President, Programming and Music Initiatives, CBS RADIO, Fitzsimmons will continue to develop and launch a variety of unique partnership opportunities for record labels to promote today’s most popular artists, as well as up-and-coming musicians, to millions of music fans across the country – both through the CBS RADIO’s stations and suite of digital assets, including Radio.com.
In addition, he will work closely with the division’s integrated sponsorship team to develop exclusive one-of-a-kind experiences that allow listeners and brands to engage directly with their favorite artists.
Prior to being named Director, Music Initiatives for the division, Fitzsimmons held the Director of Integrated Marketing role for 97.1 AMP Radio (KAMP-FM), 93.1 JACK FM (KCBS-FM) and the World Famous KROQ (KROQ-FM) in Los Angeles.
Born and raised in Chicago, Ill., Fitzsimmons began his career in radio in 1999 as a promotion assistant at WKQX-FM in his hometown. He went on to work at a variety of stations in Charlotte, N.C. including WNKS-FM, WEND-FM and WKQC-FM. In 2005, Fitzsimmons took on the role of Marketing Director for Los Angeles’ KCBS-FM, a classic hits station at the time. When the station rebranded later that year, he was an integral part of the shift into making 93.1 JACK FM an Adult Hits station.
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