NEW YORK, NY, April 25, 2017 – CBS RADIO is pleased to be the first company to bring radio advertisers a new and exciting measurement tool that illustrates the ROI and effectiveness of their marketing campaigns. CBS RADIO Airtime Analytics measures the impact of audience delivery and engagement to show proven results. An exclusive tool offered only by CBS RADIO in the markets in which it operates, Airtime Analytics evaluates the volume of audience delivered from an over-the-air radio campaign to an advertiser’s website. Those valuable insights are then used to optimize creative content and placement throughout the flight of a campaign to maximize results.
“Radio has long been one of the most effective mediums in reaching a targeted demographic and Airtime Analytics is the next step in delivering even greater value to our clients,” said Bob Philips, Chief Revenue Officer, CBS RADIO. “This exclusive new tool allows us to finally measure an advertiser’s lift in website traffic following a radio spot. Armed with an analysis of consumer movement, we are then able to give our clients a clear understanding of their most successful creative and daypart executions.”
CBS RADIO Airtime Analytics was developed by AnalyticOwl, a broadcast analytics platform used to measure creative effectiveness and audience response.
David Ballinger, Founder of AnalyticOwl said, “We’re excited that hundreds of early adopting CBS RADIO clients are using Airtime Analytics to prove that radio does in fact drive website traffic. This is the first time a radio company has utilized analytics on a national level and now, through CBS RADIO’s forward thinking, advertisers can finally gain a better understanding of the immense impact of radio on their overall marketing mix.”
About CBS RADIO
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. CBS RADIO produces original audio and video content, live events and exclusive programming distributed on-air, online and on mobile platforms. A division of CBS Corporation, CBS RADIO owns 117 radio stations in 26 markets – including all of the top 10 radio markets as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com™ and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information on CBS RADIO, please visit www.cbsradio.com.
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