FREE App Delivers Live Programming and On-Demand Content
NEW YORK, NY, September 20, 2017- CBS RADIO has launched a new and improved version of its free streaming mobile app, Radio.com. The app features a fresh new look and logo to complement an easy-to-navigate experience now with higher streaming quality.
“Audiences want choice and that’s exactly what we’ve given them with this relaunch of the Radio.com app,” said J.D. Crowley, CBS RADIO’s Executive Vice President of Digital. “By combining their favorite local radio stations and on-demand content, we are catering to the distinctive tastes of mobile-first audiences, giving them control over when and where they engage with our content through a free, best-in-class experience.”
The Radio.com app allows users to listen to a live stream of their favorite local radio stations with the added capability of searching for other CBS RADIO stations by location or genre. Local stations and podcasts will auto populate at the top of the homepage, alongside content recommended specifically for each user. All of the company’s radio stations are available via Radio.com along with its diverse portfolio of more than 350 podcasts and popular programming from CBS Sports Radio. All content, whether live or on-demand, is always free.
The refreshed app also features customizable sections for a user’s stations and subscribed-to podcasts. The newly added “auto play” feature launches a user’s last played station upon re-opening the app. A dedicated podcast page allows users to subscribe to their favorites, and new episodes automatically download when a user’s device is connected to WiFi.
Station pages in the app are fully customized and feature local branding, on-air personalities, shows, on-demand audio, podcasts and schedules for an authentic listening experience. Music stations allow listeners to provide feedback on songs by tapping on thumbs up or thumbs down icons. The app also allows users to sync their mobile phones with Apple TV as well as their car’s Android Auto or Google CarPlay feature.
Through the use of dynamic advertising, partner messages are specific to the Radio.com app stream and targeted at individual listeners. Advertisers can also sponsor specific station pages or a group of stations by format (sports, news, country music, etc.).
Continued Crowley, “Through a combination of smart targeting and deep, custom integration opportunities for advertisers, we align our partners’ brands with our premium content so that listeners are both receptive and responsive to the advertising messages being delivered.”
ABOUT CBS RADIO
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. CBS RADIO produces original audio and video content, live events and exclusive programming distributed on-air, online and on mobile platforms. A division of CBS Corporation, CBS RADIO owns 117 radio stations in 26 markets – including all of the top 10 radio markets as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com™ and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information on CBS RADIO, please visit www.cbsradio.com.