Covering a Range of Relevant Topics Online, On-Demand and On-Air, the Platform Gives Vets Easy and Immediate Access to Services,
Solutions and Each Other
NEW YORK, NY, June 5, 2017 – Today, CBS RADIO launched the new “CBS RADIO Presents ConnectingVets.com…Connecting Vets Every Day,” a national, multi-media resource linking military veterans and their families to relevant information, resources, solutions and, most importantly, each other.
The content will be produced and presented by fellow vets who understand the complexity and stages of transitioning from the military ranks back into civilian life. It will cover such important topics as health and fitness, employment and entrepreneurialism, education, finance, and issues particularly impacting female veterans and veterans’ families. Programming is easily accessible online at connectingvets.com and Radio.com, with audio on-demand available at connectingvets.com/podcasts, and programming on-air in Washington, D.C. on local station WJFK 1580(AM). Equally passionate about helping veterans, our sponsorship partners, including Freedom Mortgage and Harley-Davidson Motor Company, will be integrated seamlessly in and around content in non-traditional ways to ensure a user-friendly experience.
With a passion and a dedication to serving our nation’s veterans, the platform is designed to help this very important and growing group cut through the clutter and confusion of what’s available to them to ensure easy access to the benefits and resources they have so rightly earned.
“This new resource is a testament and a dedication to the selfless acts of U.S. veterans and all they do to ensure our freedoms and our very way of life,” said Steve Swenson, Senior Vice President & Market Manager, CBS RADIO Washington, D.C. “We have created a streamlined, solutions-based product that will provide our vets with immediate and easy access to all of their available resources, and to their fellow veterans. We’re confident that together with our partners this dedicated resource will become a go-to source for our nation’s heroes and those around them.”
Added Chas Henry (Captain, U.S. Marine Corps [Ret.]), Managing Editor, CBS RADIO Presents ConnectingVets.com…Connecting Vets Every Day, “There are lots of agencies and groups working to help vets stay healthy, gain education and get jobs. Some are official but hard to connect with; others are well-meaning but perhaps thinly-resourced. Our goal is to gather and verify the sometimes fragmented data — connecting vets to the information they need, when they need it.
“Many veterans have told us they’ve learned more about veterans’ benefits from fellow vets than from official sources. So, in addition to helping government agencies and credible private groups make veterans aware of available help, we’ll be connecting vets with each other, letting those who’ve made the most of those resources tell fellow vets how they can do the same.”
The featured programming will fall into one of five categories: News, Transition, Wellness, Get Help and Lifestyle. Within each category, a variety of long and short-form original news reports and curated pieces will air. Original reporting will be conducted and hosted by the staff of “CBS RADIO Presents ConnectingVets.com…Connecting Vets Every Day,” all of whom are veterans themselves or the spouse or child of a veteran. While most content will air across all three platforms – online, on demand and on-air – some of the programming will be tailored to fit an individual platform according to how audiences consume that content.
With reporters embedded at the Department of Veterans Affairs and Capitol Hill, live morning and afternoon briefings will be hosted from each government office. In addition, the CBS RADIO team will have direct access to and cooperation from other agencies, including the Senate and House Committees on Veterans’ Affairs, the Government Accountability Office, the Department of Labor, and the Department of Defense, to round out its coverage.
Weekday Programming Schedule:
6:00 – 9:00 AM The Morning Briefing (live)
9:00 AM – 12:00 PM The Morning Briefing (encore)
12:00 – 3:00 PM Mid-Day Programs (live; approx. 30-minutes per topic)
3:00 – 6:00 PM The Afternoon Briefing (live)
6:00 – 9:00 PM The Afternoon Briefing (encore)
9:00 PM – 6:00 AM Mid-day Programs (encore; topics in rotation)
Included within each morning and afternoon news briefing will be short-form features covering the following areas:
On Saturdays and Sundays, “CBS RADIO Presents Connectingvets.com…Connecting Vets Every Day” will feature an encore presentation of select programming presented throughout the previous week.
A number of high ranking government officials have praised this initiative:
“I commend CBS Radio on what they’re doing. This is going to be a tremendous asset for the veterans of the United States of America. There are so many areas where we have obstacles to continuity of information and timeliness of information. Your example is exactly what I hope everybody will do.”
Sen. Johnny Isakson (R-Ga.), Chair, Senate Committee on Veterans’ Affairs
“I think there are so many good stories that can be told about our vets and… so many stories out there that are challenges for our vets. (CBS Radio) is going to take a global view of this and I think that can be a big benefit not only for me, but for the VA and most importantly for the veterans that are on the ground.”
Sen. Jon Tester (D-Mo.), ranking member, Senate Committee on Veterans’ Affairs
“I think it’s fantastic what CBS Radio is doing, to shine this light on what’s happening to Veterans in the country.”
Rep. Phil Roe (R-Tenn.), Chair, House Committee on Veterans’ Affairs
“It is a noble cause. I had taken advantage of the ability to get a VA home loan, which is helpful – but there were other benefits I was not even aware of as a senior enlisted soldier, so how could my younger soldiers know – because I wasn’t getting the information. Something like what CBS Radio is doing is fabulous. I don’t want to call it ‘one-stop shopping’ – but it’s great to have a company with the resources to do so creating a repository of information useful for Veterans.”
Rep. Tim Walz (D-Minn.), ranking member, House Committee on Veterans’ Affairs; Command Sergeant Major (Ret.), Minnesota National Guard
*Programming and programming schedule are subject to change.
About CBS RADIO
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. CBS RADIO produces original audio and video content, live events and exclusive programming distributed on-air, online and on mobile platforms. A division of CBS Corporation, CBS RADIO owns 117 radio stations in 26 markets – including all of the top 10 radio markets as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com™ and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information on CBS RADIO, please visit www.cbsradio.com.