NEW YORK, NY, October 25, 2016 – CBS RADIO has chosen Radiate Media as its new broadcast content traffic partner, effective April 1, 2017. Radiate Media will supply CBS RADIO with customized traffic data for its over-the-air radio stations, operating in 26 markets throughout the U.S., as well as on corresponding station websites. Additionally, Radiate Media will sell sponsorships within traffic reports to national network advertisers while CBS RADIO will continue to sell sponsorships to local and regional advertisers.
“We are excited to work with Radiate Media to deliver superior traffic reports to our local listeners who rely on our stations for timely updates and alerts,” said Scott Herman, COO, CBS RADIO. “The new arrangement allows for Radiate to better serve national network advertisers, while giving CBS RADIO maximum flexibility to deliver unique marketing opportunities to our local and multi-market partners.”
Added Ivan Shulman, President, Radiate Media, “Radiate has proven that an independent, non-radio group can and does provide an excellent alternative for our radio partners. We look forward to working with Andre Fernandez, Scott, and the entire CBS RADIO team.”
About CBS RADIO
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches nearly 70 million consumers nationwide each week. As a part of CBS Corporation, the Company owns 117 radio stations in 26 markets – including all of the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information on CBS RADIO, please visit www.cbsradio.com.
About Radiate Media
With expertise in collecting and disseminating traffic information in audio and video formats, Radiate Media’s products are used by over 2,000 Television and Radio stations. With a large network of broadcast customers, Radiate Media has served over 6,000 national advertisers with premium advertising placements. Radiate Media formed as an independent company in 2011, but has been innovating audio and video traffic solutions since 1998 when the company was known as Traffic.com. Radiate Media’s traffic solutions and in-house traffic gathering staff analyze real-time data from over a hundred sources including road sensors, traffic cameras, and official accident and incident reports to help viewers save time, fuel, and frustration every day.