New Network Includes On-Demand Audio from Well-Known Personalities,
Experts and Brands Including CBS RADIO’s Award-Winning Stations, “48 HOURS,”
“60 MINUTES,” Deadspin, Foursquare, Vox, Simon & Schuster and more
NEW YORK, N.Y. – Jan. 7, 2015 – CBS RADIO and CBS Local Digital Media today announced the launch of Play.it®, a new podcast network that brings together digital-exclusive programming from major brands and publishers as well as content from CBS RADIO shows on demand. Play.it offers more than 300 premium content podcasts at launch, including podcasts from well-known CBS RADIO personalities like Boomer Esiason & Craig Carton, Carson Daly, and Kevin & Bean, as well as content from leading news, lifestyle, sports and media brands including 48 HOURS, 60 MINUTES, CBS Sports Radio, Vox, Deadspin, Simon & Schuster and Foursquare, among
Play.it is now available online at www.Play.it and through a mobile-optimized site for streaming across devices. Podcasts are available to stream or download and Play.it series are also available across CBS Local Digital Media’s properties – including Radio.com, the Radio.com App, CBS Local sites nationwide and the CBS Local App – and are distributed across TuneIn’s site and apps, as well as on iTunes. The Play.it podcast network will also be available on CBS RADIO’s HD radio stations in select major markets in the coming months.
“Spoken word has proven to be one of the most compelling forms of entertainment for generations of listeners,” said Dan Mason, President and CEO, CBS RADIO. “The rise in popularity of these programs should come as no surprise as technology continues to advance, providing consumers the flexibility to listen on their own terms. We are committed to expanding our content and growing our audiences, and Play.it will highlight the expertise and creativity of CBS RADIO talent, with the promotional resources of 117 stations behind it.”
“The demand for on-demand audio content is huge, with tens of millions of people and growing listening to podcasts each month, yet this content currently has been spread across multiple sites and services,” said Ezra Kucharz, President of CBS Local Digital Media. “With the launch of Play.it, we aim to bring consumers a unified, easy-to-use platform featuring the best podcasts from not only CBS brands but other major brands, personalities and publishers, as well.”
Play.it’s focus on premium podcast content spans every major category, including news & information, sports, entertainment & lifestyle, comedy, health & wellness, business, culture, and more.
At launch, podcasts on Play.it include:
Play.it is advertising supported and uses the latest in dynamic ad insertion technology as well as native and sponsorship advertising. Brands will be able to buy campaigns across platforms in a simple one-stop-shop manner including over-the-air, live streaming and podcasts. Additionally, brands will be able to deliver targeted messaging to specific fans of a particular show or across the entire network of hundreds of programs.
For more information, visit Play.it.
About CBS RADIO
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns 117 radio stations in 26 markets – including all of the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information on CBS RADIO, please visit www.cbsradio.com.
About CBS Local Digital Media
Combining the assets of CBS’s owned television and radio stations, CBS Local Digital Media brings together the most trusted brands in media offering visitors a truly “local” experience. Two dozen major market specific portals, music and lifestyle websites, apps and local commerce platforms take an active role in reaching more than 65 million unique monthly consumers with extensive coverage of news, traffic, weather, sports and entertainment headlines, as well as CBS Local Offers, Best of Guides, and business directories.
Live audio and video streams and a library of on-demand content from all CBS local stations are available allowing consumers to experience award-winning original programming whether at home, the office or on the go.