Long Term Partnership Ensures KMOX Continues as the Team’s Flagship Station
The St. Louis Cardinals and CBS Radio’s KMOX-AM today announced a multi-year extension to their current radio rights agreement. With the extension, KMOX will continue as the flagship station for the Cardinals, broadcasting all 162 regular-season games, any post-season contests, as well as select spring training games. Financial terms were not disclosed.
Under the terms of the agreement, the Cardinals will continue to produce the game broadcasts and veteran announcers Mike Shannon, John Rooney and Mike Claiborne will continue to handle the play-by-play coverage.
“We are pleased to extend our agreement with our partners at KMOX,” said Cardinals President Bill DeWitt III, “KMOX is an iconic station in St. Louis, and we are proud to extend our partnership with them which includes so much shared history and tradition.”
“The Cardinals are a world class organization both on and off the field, and our partnership has never been stronger,” said John Sheehan, Senior Vice President and Market Manager, CBS RADIO St. Louis. “There is something special and enduring about the tradition of hearing Cardinals baseball on KMOX – that is important to the fans. We consider it a privilege to broadcast games to Cardinal Nation.”
During the Cardinals’ partnership with KMOX, game broadcasts have consistently been among the top-rated radio programs in the St. Louis market. As part of the extension, the Cardinals will continue selling the advertising during the broadcast. In addition to game broadcasts, KMOX will carry a variety of other Cardinals-related programming throughout the year, including the popular “Hot Stove League Show” that runs during the off-season. Listeners can also hear the games on FM through HD Radio receivers in the St. Louis area on CBS RADIO’s KEZK-HD3.
The vast majority of the Cardinals Radio Network will also stay the same under the new arrangement. The network consists of 140 stations in nine states (Arkansas, Illinois, Indiana, Iowa, Oklahoma, Kentucky, Missouri, Mississippi and Tennessee) and has the potential to reach 21.3 million people in 11 states.
KMOX is owned and operated by CBS RADIO, a division of CBS Corporation. CBS RADIO is the broadcast home to more than two dozen professional sports teams across the country.